Nearly everyone has considered the idea of starting a vlogging channel. With over 114 million active Yotube channels (and counting!), finding your niche may be challenging, and the fear of saturation in the market can be discouraging.
Nevertheless, if you’re insistent on starting a vlogging channel, here is some essential information and tips you need to know before starting.
First, what is a vlogging channel?
A vlog or a video blog is a type of blog that comes in video format. Vlogs come in different forms and styles where the content creator or vlogger talks about various subjects that interest them. These topics can range from fashion, beauty, fitness, travel, hobbies, self-improvement, games, the latest celebrity gossip, and even trending topics over the internet.
Why is vlogging popular?
Vlogging has become so popular that many vloggers or YouTubers have made it a viable income option. There are even kids who dream of becoming YouTubers which showcases just how popular the website and job have been.
So, why is vlogging popular? What is it about these videos that can make a regular person become an overnight success? Here are some reasons below:
1. It connects people from different parts of the world.
One fantastic thing about vlogs is that it creates a sense of connection between the viewer and the content creator. Vloggers from around the globe can showcase various cultures and lifestyles in fun and relatively safe platform!
Additionally, YouTube is one of the most visited websites in the world. In the United States, there are around 210 million visitors to the website daily, making it a behemoth in the internet sphere.
2. It covers various topics.
Vlogs cover various topics. Content creators can experiment with multiple styles or issues if they want to! Some popular topics on the platform include beauty, travel, comedy skits, informational/educational videos, and cooking.
With these in mind, starting your channel focusing on one feature is not uncommon before gradually expanding to other topics. One YouTuber named penguinz0 started as a gaming channel before expanding to cover topics that interest him, like gaming, movies, and current events.
3. It’s easy to start.
Starting a vlogging channel is relatively easy compared to starting any production project. For most vloggers, all they need are some recording equipment, editing software, and a consistent marketing plan that will help them keep track of their progress.
With so many products relatively available, even beginners can use their smartphones, provided they know how to use their camera to the best of their abilities and find ways to make it enjoyable!
4. It creates solid online communities.
It’s not uncommon for YouTubers to find like-minded individuals on the same platform and eventually forge a friendship. People who cover the same topics may collaborate and create a new video together, thus bringing views from their fanbase and garnering significant income for their channels.
5. It creates passive income.
Vlogging is a great platform to make extra cash. Individuals wishing to have a creative outlet outside their regular 9–5 may find vlogging a great way to engage in their creative side while garnering some passive income. If you wish to make money via YouTube, you may want to join the YouTube Partnership Program. Check out this link to learn how to become a partner today.
How Do I Start a Vlogging Channel?
1. Sign up on YouTube.
Users with an active Google account will automatically have a YouTube channel. However, suppose you wish to separate your email from your YouTube email. In that case, creating a new Gmail account may be wise.
2. Decide on what your channel should be about.
Figure out what topic you want to talk about to your audience. Do you like to travel? Music? Relationships? Fitness? Video games? Pop culture? The possibilities are endless, and while mixing and matching different topics or genres is OK, establishing a brand first and foremost can help create a solid foundation for your channel.
Here are some additional tips for creating that foundation:
- Figure out your topic. What are some things you can offer that can’t be found on other channels? What makes you unique and stand out from the rest?
- Figure out your audience. Who do you wish to see most of your videos? Do you prefer catering to a younger audience between ages 6–12? Or the teenage demographic or the young adult crowd? Whatever the case, figuring out your crucial audience can help you decide on the standards of your videos, like how long they should be, what things you can talk about, etc.
- How often can you commit? How often can you post and market videos on your social media accounts? Are you committed to answering comments regularly? If so, you must figure out your schedule to plan content without feeling overwhelmed.
3. Learn to edit your videos.
Editing your videos requires some basic tech skills and lots of creativity. If you want to have a channel with quality videos, you may want to consider the following:
A. A vlogging camera. This device can record videos in high resolutions while offering features like automatic light adjustment, filters, and exceptional sound quality. If you’re serious about investing in some serious gear, here are some great options to consider:
- The Sony ZV-1. The Sony ZV-1 is a beautiful compact camera that is ideal for content creators and vloggers on the go. With a max video resolution of over 4K at 30 fps, the Sony ZV-1 is lightweight, portable, and easy to use. Vloggers who want to carry only a little equipment and peripherals will undoubtedly find this option attractive, especially if they’re starting their channel but still want decent production value.
- GoPro HERO 11 Black Creator Edition. GoPro HERO 11 Black Creator Edition. For travel vloggers or content creators who want exciting video footage, the GoPro HERO 11 Black Creator Edition combines all the features you can expect from the latest GoPro camera and some accessories that will help you film easily.
- Panasonic Lumix GH6 With 12-60mm Lens. Suppose money is not an issue, and you want as many options as possible. In that case, the Panasonic Lumix GH6 is a fantastic option. The reason why it’s considered pricier than the rest is because of its top-notch features. Some include a touchscreen, image stabilization, and unlimited video recording time. It also offers high-quality audio via a built-in microphone or optional external microphone. The Panasonic Lumix GH6 also has a wide range of lenses, making it the ultimate customizable camera for the serious content creator.
This Black Creator Edition comes with a Volta (Battery grip, tripod, and remote), a media mod, and a light mod that guarantees beautiful footage, come rain or shine. This version also comes with a new and powerful image sensor, so you can expect better image quality, stabilization, and flexibility to give your video that cinematic feel.
B. Microphone. Many cameras come with built-in microphones that help capture incredible audio quality. However, certain YouTubers in different areas may need help using footage if the background is noisy or there are issues with the camera’s microphone. If that’s the case, an external microphone can help ensure your video’s sound quality stays consistent.
- Rode VideoMic Pro+ Camera-Mount Shotgun Microphone. Found in most of the world’s famous vloggers and filmmakers, the Rode VideoMic Pro+ is popular, and for a good reason. Vloggers with high-end DSLR cameras will find this a reliable companion due to its effectiveness in recording dialogue, run-and-gun shooting, and ensuring top-notch quality even during live and sporting events.
C. Video editing software.
One of the essential elements in any video editing arsenal, reliable video editing software ensures that creators can make compelling and attractive videos even if their gear is less than impressive. While some users have used Mac’s Final Cut Pro X, people looking for something relatively easy to use may find the Wondershare Filmora a great alternative!
4. Market your videos through social media.
After editing and posting your videos on YouTube, consider marketing your content through various social media channels like Facebook, Twitter, Instagram, and even TikTok! Using social media websites can reach a wider audience while creating a consistent brand image associated with your channel.
5. Post consistently.
Lastly, remember to post consistently. While it may seem that there’s always a rising YouTube star, most people have reached that milestone through patience and consistency. Consider posting weekly videos if you can and market them accordingly. You can also schedule your posts so your channel stays active while you’re on the go.
Takeaway: Vlogging is a popular way to earn passive income and for a good reason! However, before you can quit your day job and become a full-time YouTuber, it helps first to get used to the fundamentals of regularly posting on the website.
Understand that, realistically; it’s hard for many to become successful immediately, so keep this in mind before you start making costly investments! Be patient, start small, be consistent, and eventually, you’ll figure out where you’d like to take your channel. Good luck!